The board wanted answers I didn't have. Our runway was 90 days. I had €4.5M in investor money on the line.

I had two choices:

1. Keep grinding 15-hour days doing EVERYTHING and watch the company die
2. Do something radically different

Here's the truth I learned the hard way:

Working hard on the WRONG things is worse than not working at all.

I was drowning because I treated every task as equally important. Emails, meetings, strategy, operations—all fighting for my attention.

But they're NOT equally important.

Only ONE thing would save the business: Fixing our sales system.

So I did something that felt crazy at the time:

I stopped trying to do everything.

Instead, I protected 2 hours every single morning—no meetings, no Slack, no distractions—to rebuild our sales process from the ground up using data and frameworks.

I used:

• Bottleneck analysis to identify what was actually killing conversions
• The 80/20 audit to cut everything that didn't move revenue
• The Eisenhower matrix to stop firefighting and start building
• Brain dump protocols to clear my mind before deep work
• The 2×4×25 hyperfocus system to execute without burning out

Those 2 hours became sacred.

Everything else—team management, investor updates, operations, customer support—happened in the other 10-12 hours of my day.

The result:

• Revenue: +300% in 6 months
• Sales cycle: Cut from 6 months to 6 weeks
• Team rebuilt: Hired 3 incredible people to replace the ones who quit
• Investor confidence: Secured the rescue round
• My sanity: Intact (barely, but intact)

Today:

ForkOn is growing profitably with €2.3M+ in total revenue built. We're scaling toward cash-flow positive in 2026.

I built a team so strong, I'm stepping back from daily operations this year.

And I started teaching other B2B SaaS founders the exact crisis-tested frameworks I used to save my company.

Here's what I know now:

You don't need to work less. You need to work on what ACTUALLY matters.

Most founders are drowning in 12-hour days because they haven't identified their "2 hours"—the focused work that builds revenue while everything else just maintains it.

I'm not a productivity guru selling you morning routines and journal prompts.

I'm a CEO who survived the worst-case scenario and documented every framework that worked.

If you're a B2B SaaS founder between €100K-€1M revenue, working 12-hour days but not seeing results—

I've been exactly where you are.

Let me show you what I learned in the fire.